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alva: where science and nature meet

alva prides itself in being a true industry innovator:

  • alva was the first European natural cosmetics company to import tea tree oil from Australia, and to this day we still harvest tea tree oil from the organic tea tree farm we were responsible for establishing;
  • alva are the modern-day forerunners in developing and manufacturing the crystal deodorants that are so commonplace today; alva were amongst the first, if not the first natural cosmetics company to develop a line of anti-ageing skincare products using organic sea buckthorn, and to this day we have perhaps the most extensive range of sea buckthorn rich cosmetics;
  • alva is the first European natural cosmetics brand to launch a range of makeup products all of which are certified organic and vegan;
  • alva is the first European cosmetics brand to use research-proven patented beta glucan in makeup products, making it suitable for anti-aging skin care regimes as well as for those with sensitive skin.

And there are more innovations to come as we continue to develop what we believe to be one of the most comprehensive, environmentally-friendly, organic, natural & ethical cosmetic ranges on the market today.

2013 will see the launch of a new skin care range developed specifically for sensitive skin; a range of seven innovative, highly effective and luxurious products suitable for even the most sensitive skin. 

Where it all began

After having spent almost two decades selling vitamin & mineral supplements, in February of 2007 I left my position with a leading American manufacturer and supplier of premium nutritional supplements, with the vision of starting a company that could help other small eco-friendly and ethical businesses develop, and also to sourcing and supplying unique, ethical and organic products.

Nic WhiteThe start of my search for such products began with a visit to the BioFach organic trade fair in Germany. Although it was never my intention to get into natural cosmetics whilst at BioFach I came across the alva Naturkosmetik stand.

Intrigued by the name and the activity on the stand, and not having heard of alva before, I decided to find out what they were all about. I picked up one or two samples, one of which was the Sanddorn Hand Cream, and a brochure, and managed to talk with the then Export Director, and now CEO and good friend, Jens Schmitt.

Over the years I’d become somewhat of an expert on hand creams due to the eczema I’d been suffering which was localised to my hands and feet, so I decided I had to give this a try. Within a few weeks of using the hand cream there was a significant improvement with my eczema. I knew I’d found a special brand, but little did I know that this would lead to me becoming the sole importer and distributor for alva in the UK – that was never part of the plan, but in hindsight I think it was always meant to be! 

Our first shipment landed in November of 2007, and since then we’ve become established in over 250 natural products stores throughout the UK, and at the time of writing we’ve won over 10 natural beauty awards. Our first was in March 2010 when we received a ‘Highly Commended’ award in the Natural Health Beauty Awards Best Newcomer category. Following this first award we've won a handful of awards for our COLEUR make up, and 3 awards for our Intensive Crystal Roll-on Deo. I've also been honoured to have been voted as one of the Top 20 Personalities in the Natural Beauty Yearbook for the past 2 years in succession. 

It’s been an interesting, eventful, engaging and educational journey over the past 5 years, and I’ve come to learn much about natural cosmetics and there’s still much more to learn. We’re passionate and committed in ensuring that we bring you the best in natural & organic cosmetics, and with the innovate flair that alva is known for in its domestic German market, I feel sure that you will come to love and feel just as passionately about alva as I do.

Although we’re only a small company, we pride ourselves in offering superior customer service and we aim to meet, and hopefully exceed your expectations, and should you ever feel we’ve fallen short of this, then please let us know.

Having now gone some way to establishing alva as a premium organic cosmetic brand in the UK & Ireland, we’re now on a mission to develop further whilst maintaining and safeguarding our founding principles and ethics. I hope you’ll join us on our journey. 

Nic White
Director, alva UK/ONEbeauty Ltd.


alva Natural Cosmetics – where science and nature meet; pure and organic…naturally. ONEbeauty: organic, natural, ethical.



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Ecocert Recommended by Janey Loves Daisy Green
Natural Health Commended Award 2012 Natural Beauty Top 20 Yearbook 2012 Skincare Awards Shortlisted 2012 Skincare Awards Commended 2012 Janey Lee Grace Platium Winner 2011 Natural Health Best Buy 2011 Natural Health Best Buy 2011 Natural Beauty Yearbook 2011 Green Parent Winner Natural Health Beauty Awards 2010