Talc and Carmine Free
Especially Suitable for Sensitive Skin
The first Make-Up Range with Wellmune
alva proudly introduces Coleur, our innovative new make-up line.
Alva proudly introduces COLEUR, an innovative make-up range with a mix of exciting colours you would expect from today's leading make-up brands.
Alva COLEUR entices with its modern natural tones, young fresh feel, classic black packaging and innovative natural ingredients. In addition to the entire range being certified organic by EcoCert®, COLEUR is also vegan, talc-free and carmine-free.
What makes COLEUR truly unique amongst all other natural and organic make-up brands is that all products contain Wellmune®, a patented beta glucan that primes the immune system – this makes COLEUR make-up suitable for those who may be prone to eczema, dermatitis and other sensitive skin conditions. Wellmune® also has anti-ageing benefits.
Wellmune® is a real world-first and a true innovation in make-up formulation, and combined with unfiltered, cold-pressed organic oils and pigments from minerals, defines the ingredients and unique nature of COLEUR.
Wellmune® enhances and fortifies the extra-cellular matrix, a fine three-dimensional mesh of micro-fibres which determines the strength, firmness, smoothness and hydration of the skin. Wellmune® activates fibroblasts, a key group of cells in the skin responsible for generating new extra-cellular matrix, and when activated, the fibroblasts gradually overhaul the skin, giving it a 'spring-clean' from the inside and renewing the extra-cellular matrix, thus improving the integrity and appearance of the skin.
The word COLEUR is old French for ‘colour’, from which the modern French word ‘couleur’ is derived. This reflects the traditional methods that are used for making the powders – they are hand cut after being baked at 180 degrees centigrade for 18 hours; this process means that the use of talc can be avoided.
COLEUR is truly the first of its kind.
Alva COLEUR make-up is not tested on animals and is PETA approved.
- Lipstick
- Lip Gloss
- Duo Eye Shadow
- Deep Black Mascara
- Baked Rouge
- Baked Bronzing Powder
- Baked Powder
- Concealer
- Fluid Foundation
- uses only natural colouring & no carmine
- vegan friendly
- Europe's first Ecocert certified organic make-up range
- the first make-up in the world to use Wellmune, a patented active ingredient that supports the skin's immune response as well as giving an anti-ageing effect
- completely talc free
- powders and rouges are baked and not pressed. This guarantees a silky consistency and naturally de-humidifies the powder without the addition of potentially harmful binding agents
- PETA approved